Test riders - Commuters

The final group of bicycle users that we are targeting during the testing phase are commuters. Commuters make up a large percentage of bicycle users throughout Kenya and East Africa. Commuters travel a wide variety of distances getting to and from places of work, markets and shopping centers. Commuters again are at the lower end of the economic spectrum and rely heavily on bicycles. We have several commuters who have been testing milele tubes with a great response. Our test riders use their bikes to carry their wives to town from their home several kilometers away, bring children to school and bring goods home at the end of the day. Commuters are an important piece of our market although difficult to reach as they are much more widespread than boda boda or long haulers.