Oh, the anticipation...

As the launch of the milele tube draws closer, the anticipation is building. Not only is Baisikeli Ugunduzi excited, but everyone along our value chain from Joseph (the mechanic), Susan and Albert (local shop owners) and of course, boda boda anxiously await the launch of the milele tubes. Spending time at Susan’s shop, New Generation Cycle Spares, brings about numerous boda boda anxious to get their hands on the new milele tubes. Through testing, we have discovered that we need three different hardness tubes – one front, one rear for heavy loads and one rear for boda boda and commuters. While this drawn out testing phase has given us a slower entry into the market, it has helped us better understand our customers, the market and the characteristics a milele tube must have in order to be successful. In a short time, milele tubes will be widespread throughout Kitale!