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Our mission is to become the premier bicycle component brand for working bicycles in sub-Saharan Africa. We strive to be known throughout the region as the leading components manufacturer, supporter and advocate for those who earn a living with their bicycles.


All products, and any venture, that Baisikeli Ugunduzi undertakes must fit the following acceptance criteria:

  • Financially sustainable
  • Scalable
  • Demonstrably improves livelihoods of drivers
  • Demonstrably improves livelihoods of mechanics
  • Does not overextend customers or distributers financially
  • Encourages / leverages local innovation
  • Strengthens sacco (union)
  • Positive social, environmental, and economic impact on each community